Yamaha has announced its figures for the last financial year including an operating income 38% higher than in 2014.
Reflecting the huge investment that’s been made in its large-capacity model range over the last couple of years, the firm has seen sales increase in developed markets, bucking the recent trend that’s seen bike firms concentrate their energies on the developing world. For Yamaha, the result of models like the MT-09, MT-07 and the new R1 has been increased sales in Japan, Europe and America. It’s also seen increases in some emerging markets like Vietnam, Taiwan and the Philippines, but sales in the massive Brazilian, Chinese and Indonesian markets have declined.
Overall sales in Europe in 2015 were up from 191,000 to 209,000 and in North America from 79,000 to 89,000. Overall sales were dragged down by the slacker demand in Asia, with worldwide sales down from 5,799,000 in 2014 to 5,218,000 in 2015.
Even if the overall sales were down, the fact that Yamaha saw increases in sales of more expensive machines with higher profit margins meant that operating income for the firm was up from 87.2 billion Yen to 120.4 billion Yen. The total value of its 2015 sales was up 6.2% at 1,615.4 billion Yen.
The firm has continued its new model offensive into 2016 with machines like the MT-10 and XSR900, which it hopes will lead to a fourth consecutive year of growth.
