Few bike firms have had as long and tortured a death as EBR Motorcycles, itself a phoenix that emerged from the ashes of Buell. The firm finally closed for good earlier this year and now all of its assets are being auctioned off.
The liquidation sale starts on June 7, and the chances of a white knight riding in to buy the whole company seem negligible. Instead it will be auctioned off in piecemeal fashion over a two month period in three phases.
The on-site sales at EBR’s factory will see tons of parts, tools and historical items sold, and will go on for two months. There will also be a public auction on June 8, and will include production equipment, test kit and the intellectual property of EBR Motorcycles. Finally, the company’s parts stock will be sold at a discount through the existing EBR parts ordering system.
The auction is being carried out by Liquid Asset Partners, the firm that bought EBR last time if went bust and initially tried to continue to operate it as a bike manufacturer.
“This is the motorcycle deal of a lifetime,” said Bill Melvin, CEO of Liquid Asset Partners. “For any motorcycle fan the deals are too cheap to miss. You can buy anything from a race motorcycle, hand tools, and all the way to buying the iconic motorcycle brand itself. We sell at such huge discounts, people fly in from all over the world! Some people will start a new business just from buying these deals.”
“This will represent the largest factory liquidation of sport motorcycle manufacturing facility. These superbike parts and equipment, which are rolling art, are selling at enormous discounts, right off the factory floor. With the sale 30 minutes from Milwaukee, the motorcycle capital of the World, it is quite a sight to see the factory in person. The sale is open to the public, and they can buy not only the motorcycles parts, but also the tools and equipment from which they were made.”
“We have no illusions, the market is very soft and we are prepared to deeply discount everything. It’s stacked high and we’re selling it cheap. Everything must be sold regardless of cost or loss. The public won’t want to miss these deals.”
The sale starts on Wednesday 7 June at 10:00am local time. The live auction starts on 8 June at 10:00am. Buyers may view the assets online at www.liquidap.com or at the factory on 7 June.