Harley-Davidson has invested in electric bike specialist Alta Motors as it prepares to launch its first production EV in 2019.
The tie-in makes a lot of sense as Alta has carved an enviable reputation in the niche of electric motocrossers. Harley has been working on an electric bike for several years, based on its LiveWire prototypes. It revealed in January that production will start next year.
Harley-Davidson president and CEO Matt Levatich:
“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part, by aggressively investing in electric vehicle (EV) technology. Alta has demonstrated innovation and expertise in EV and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”
“We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport. We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world.”
Alta Motors Chief Product Officer and Co-Founder, Marc Fenigstein:
“Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress. We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we’re thrilled to collaborate with them.”