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Roland Sands adds Ducati to his customer list

Ducati XDiavel concept

Written by Ben Purvis , Date 3:41 PM

Roland Sands has gained an enviable position where major manufacturers are falling over themselves to get his name on versions of their bikes.

He’s already done concept bikes for Honda, Yamaha, Indian, Victory and BMW. Now he can add Ducati to that list having created a special concept version of the XDiavel.

The RSD-modified XDiavel concept that made its debut at Sturgis this month doesn’t just display his talents. It also launches a range of official Roland Sands Design parts that will be sold through Ducati dealers.

While it doesn’t look radically different to the stock bike the RSD XDiavel concept has completely new bodywork. It’s formed in a single piece from the fuel tank cover at the front to the new rear fender.

Jason Chinnock, CEO of Ducati North America, said: “The response to our presence here at the Sturgis Motorcycle Rally has been exceptionally welcoming. The passion for two wheels, twin-cylinder engines and beautiful roads is shared by everyone at this gathering of the motorcycle community. As motorcyclists we are part of a tribe but we also embrace our individuality. This custom-built XDiavel by Roland Sands Design embodies the spirit of personalization that makes this Rally so special. The XDiavel and this interpretation provides us an opportunity to share Ducati with all in attendance.”

Roland Sands: “The XDiavel is a beast. A wolf in wolves’ clothing and a serious piece of speed equipment.We really wanted to pivot off all that amazing technology and not mess it up by tearing it out. So the bike is still very stock from a functional standpoint. The bike was a 3-month build, with careful consideration and deliberation about the direction of the design. Ultimately, we decided to twist the aesthetic while retaining decidedly ‘stock’ bike functionality. I’m proud to say that’s exactly what we’ve achieved.”

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