MV Agusta might have had a rough time recently but there’s no denying it remains an emotive brand. To capitalise on that it has announced that it will be launching a Reparto Veicoli Speciali division.
At the moment there’s no detail on exactly what the Reparto Veicoli Speciali department will actually do. It’s likely that it will mimic similar programmes at firms like Ferrari. These catering for the whims and desires of the wealthiest of customers. The name Reparto Veicoli Speciali translates roughly as Special Vehicle Operations.
A teaser video from the firm reveals a block of billet aluminium machined with the RVS logo and the silhouette of an unfamiliar MV Agusta. The bike appears to be based on the 800cc Dragster model with scrambler-style tyres on wire wheels. It also gains an upright, round headlight for a hint of retro appeal.
Firms like Ferrari have divisions that allow wealthy buyers to navigate away from the usual options list and specify vehicles to suit their own whims. Ferrari’s version will even allow people to order complete one-off cars with new styling. MV Agusta has recently done something similar in the form of the Zagato-styled F4Z that it built for a wealthy Japanese collector.
No doubt MV Agusta will soon reveal more details of the Reparto Veicoli Speciali project, as well as giving more of a glimpse of the vehicles it’s creating.
The idea fits with MV’s recent restructuring, which is intended to reduce production levels but increase profits. Ferrari has done something similar in the past. It opted to cap its production levels to maintain a level of exclusivity and high demand. It’s a tricky balancing act but the savings of reducing staff levels and production can be significant. By ensuring that demand outstrips supply, MV will also be hoping that it will be able to avoid discounts and perhaps raise prices.