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Hipster look for collaboration with lifestyle brand Aviator Nation

Honda Rebel + Aviator Nation

Written by Ben Purvis , Date 12:02 PM

While many will cringe at the never-ending hipster style there’s no doubting it’s opened up motorcycling to a new generation. Now Honda has created a tie-in with millennial lifestyle brand Aviator Nation in the hope that it can daub a layer of hipster cool onto the entry-level Rebel cruiser.

Revealed at the SXSW festival last week, the Rebel + Aviator Nation is based on the new-for-2017 CMX500 Rebel. Customised versions like the one seen here will appear in Aviator Nation stores in America from June.

Honda Rebel + Aviator NationAviator Nation, a lifestyle brand founded by Paige Mycoskie (pictured) collaborated on the special version’s design.

“We’re really excited about this collaboration with Aviator Nation,” said Lee Edmunds, Manager of Motorcycle Marketing Communications at American Honda. “The potential for these bikes is endless and with the Aviator Nation customized bikes, we’re just starting to explore what great things are possible in the custom bike world. With each different owner, we’re hoping to see totally different expressions of style and attitude. This up and coming generation of riders will probably be unlike anything we’ve known and we’re hoping they think the same of these great motorcycles.”

“I was inspired by vintage motorcycles from the 70s,” said Paige. “When I was given the opportunity to customize a 2017 Honda Rebel, I knew that I wanted to create a classic, clean look reminiscent of those heritage Honda bikes.”

Changes include a hand-stitched leather saddle with embroidered logo, with Aviator Nation’s four stripes on the metallic brown fuel tank. Brown leather grips, new mirrors, a smaller tail light and wire grill over the headlight complete the transformation.

Eventually both 300cc and 500cc Aviator Nation versions of the Rebel are likely to be offered in America, but there’s no word on the special bikes appearing in other markets.

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