Another step forward for Audi-owned brand

Ducati sales up again

Written by Ben Purvis , Date 1:11 PM
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Ducati sales are up again following another successful year for the Bologna brand.

Figures revealed  for the firm’s 2016 performance reveal that it sold 55,451 bikes during the period. That’s 1.2% more than in 2015 and led to a 4.1% growth in turnover, up from €701 million to €731 million.

Despite that, the operating profit was down a fraction, from €54 million to €51 million.

Speaking at the headquarters of parent firm Audi, Claudio Domenicali, CEO of Ducati, said: “Solid growth once again demonstrates the effectiveness of our strategy.”

He went on to explain the company’s strategy, saying: “The continuous evolution of our range, both in terms of quality and technology, the constant development of our dealer network and the effectiveness of a strategy based on investments aimed at the products, the quality and the customers, have enabled the company to continue on its growth curve. This allows us to look to the future with optimism, knowing that we are heading in the right direction.”

André Stoffels, Chief Financial Officer at Ducati Motor Holding, said: “Ducati continues its profitable growth trend. During 2016 we further consolidated the positive results of the previous years. The company is continuing to invest in new technologies and in new products. For these reasons, we shall be able to continue to register constant growth both in terms of turnover and profits.”

The company has seen significant growth in European markets, with Italian sales up 20% and Spanish ones by a remarkable 38%. In Germany, Ducati sales were up 8%.

In China Ducati saw a 120% increase in sales. In Argentina the increase was even greater at 215%!

With a host of new models for 2017, including the new SuperSport and the Scrambler Café Racer and Desert Sled derivatives, Ducati is hoping for even more fortune in the coming year.

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